Ad Specs

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Ad Guidelines & Policies

1. Four-color Gross Rates (15% agency commission not included)

Rates 12X 6X 3X 1X

Spread $6185 $6600 $6765 $6895

Full $3980 $4075 $4165 $4265

2/3 $3025 $3190 $3260 $3305 1/2 Island $2795 $2915 $2950 $2965

1/2 $2515 $2775 $2810 $2840

1/3 $1960 $2025 $2150 $2270 1/4 $1680 $1710 $1720 $1805

 • 2-color ads subtract $450 from above

• B/W ads subtract $825 from above

• Same size color proof required by closing date


(b) Frequency Discounts

Frequency rate is earned by the number of separate advertisements used within a contract year. Different size units may be used to earn this rate. The Buyer’s Guide is published annually in July.

 2. Contract Rates

Rates are based on the total space contracted for IN ADVANCE AND IN WRITING, and used within one year (12 issues) from date of first insertion. Multiple units of space in 1 issue may be used to earn frequency discounts; 2-page spreads are counted as 2 units. Unfilled contracts will be short-rated to next higher frequency rate. Rate increases subject to 30-day advance written notice. Payment must be in U.S. dollars.

 3. Commission & Cash Discounts

Agency Commission–15%. Our invoices are NET 30 days on approved credit for all services. 1.5% interest per month after 30 days.

 4. Special Position Rates

Cover 2 $400

Cover 3 $250

Cover 4 $600


5. Rebates & Rates

Advertisers will be rebated if, within a 12-month period from the date of first insertion, they have run at a frequency that earns a lower rate than that at which they have been billed. Advertisers will be short-rated if, within a 12-month period from the date of the first insertion, they have not earned the frequency upon which their billings have been based.

 6. Inserts

Furnished complete by advertisers and not requiring back-up, two-page insert (one sheet, printed both sides) at black and white spread rates. First additional page at 75% black and white rate, thereafter at 50% black and white rate.

7. Mechanical Requirements

(a) Space Unit Wide-Deep

Spread 15" x 10"

Full 7" x 10"

2⁄3 Vertical 4 9⁄16" x 10"

1⁄2 Island 4 9⁄16" x 7 1⁄2"

1⁄2 Horizontal 7" x 4 7⁄8"

1⁄2 Vertical 3 3⁄8" x 10"

1⁄3 Square 4 9⁄16" x 4 7⁄8"

1⁄3 Vertical 2 3⁄16" x 10"

1⁄4 Vertical 3 3⁄8" x 4 7⁄8"

1⁄6 Vertical 2 3⁄16" x 4 7⁄8"



(b) Trim Size: Display ad pages trim to 7 7⁄8" x 10 3⁄4". Single column width 2 3⁄16". Double column width 4 9⁄16". Column depth 10". Binding is saddle stitched, except Buyer’s Guide which is perfect bound. Allow 1⁄8" for head trim.


(c) Bleed. Full page or less $150

Note: No charges for bleed on four-color ads; no charge for gutter bleed on full page spread ads.

(d) Bleed Size

Single page bleed 8 1⁄8" x 11"

Spread bleed 16 1⁄4" x 11"

Vital parts of copy and layout should be kept at least 1⁄4" distance from the gutter and top, outside and bottom edges.

8. Production Regulations

Police Magazine is produced using computer to plate technology. Advertisers are requested to submit digital material for their advertisements. Material can be accepted via email, disk or via our ftp site.

Digital Submissions for Advertisers

(Print Edition): All files must be Mac compatible. Ads can be accepted on CD, DVD, or via our ftp site. Please provide a digital proof or color laser. Acceptable file formats for page layout and images include: PDF, QuarkXPress, InDesign, Illustrator or Photoshop, EPS, JPEG, or TIFF. Resolution must be at least 300 dpi. Please convert all colors to CMYK (no PMS or RGB colors/images). Fonts must be Type 1 postscript (include both printer font and screen font). We do not accept True Type, Multiple Master or PC fonts. No embedded ICC profiles. Please contact the Production Manager for our ftp instructions and/or further requirements.


Digital Submissions for Advertisers

(Digital Edition):

Digital editions cannot accept rasterized PDFs. PDFs must be 1st generation. All web/URLs must contain active links.

Please send materials to: Production Manager, Police Magazine, Bobit Business Media, 3520 Challenger Street, Torrance, CA 90503. Please contact the Production Manager for ftp instructions and or further requirements.


9. Classified Ad Rates

Per column inch. $147 for the first inch. $126 for every inch after. There is a 2 inch minimum. All classified in print advertisements include online eClassified exposure. Classified ad creation is complementary. Pre-Payment is required. VISA, MC, AMEX and Discover are accepted. All rates are non commissionable.


10. General Instructions

Ad space may be canceled up to ad close date of issue. Late charges will be applied to ad materials not received by date stated by publisher or production manager.

Advertisers and advertising agencies assume liability for advertisement content (including text, illustration, representation, and other copyright matter), and also assume responsibility for any claim arising therefrom against the publisher.

Publisher reserves the right to reject any advertising that does not conform to publication standards.

Publisher reserves the right to place the word "advertisement" on copy that, in his/her opinion, closely resembles editorial matter. Positioning of advertisement is at the discretion of the publisher except when a paid preferred position has been requested.

Publisher’s liability for any error will not exceed the cost of the space occupied by the error.

Publisher cannot be held liable for circumstances beyond his/her control affecting production or delivery in any manner.

Publisher reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.